Version: Saudi Arabia

Websites & systems · Brand identity

Brand identity design in Saudi Arabia, recognised on every platform

A logo and visual system that makes everything your business publishes look like it comes from one place: website, posts, quotations and business cards. Three logo concepts to choose from, then a complete system built around your pick.

  • Licensed Gulf company
  • Written contract before payment
A fan of color swatch cards arranged in a spectrum circle on a grey surface
Timing2–3 weeksPriceWritten quote

Every post a different colour, every document a different font

Your logo was made years ago by a relative or a freelancer, and all you have is a small PNG on a white background. Each Instagram post uses a different colour and font, quotations go out as plain Word files with no letterhead, and the website has a third palette. None of this is wrong on its own, but together it makes your business look smaller than it is, and customers forget where they saw your ad. And every new design starts from scratch.

Open handover box with a files folder, a key and an access card
Full handover

What the work covers

  • Three logo concepts to choose from, then refinement of the one you pick
  • Logo versions: horizontal, stacked and symbol, in colour, black and white
  • A colour palette with exact values for screen and print
  • Matching Arabic and English typefaces
  • A post system: how image, text and logo come together in every post
  • Ready-made post and story templates for Instagram and other platforms
  • Official document templates: letterhead, quotation, business card and email signature
  • A usage guide: clear space, minimum sizes and what not to do
  • Files in every format: vector for print, PNG for screens

Steps and timing

Timing2–3 weeks

  1. Understanding your business

    A free discovery call about your business, your audience and competitors, and what you want people to feel when they see your name.

  2. Written proposal, then a contract before any payment

    Scope, timeline and deliverables in writing, then an official PDF contract covering ownership of the logo and files. Nothing is paid before it is signed.

  3. Three logo concepts

    We present three genuinely different directions, shown on real uses such as a post and a shopfront, for you to choose from.

  4. Building the system around your pick

    We refine the chosen logo and build the colours, typefaces and templates around it, then share them for your review.

  5. Hand-over with guide and files

    You receive the usage guide and an organised file package in every format, in your business name.

What you receive

  • The logo in all its versions and formats
  • A brand usage guide (PDF)
  • Colour palette and typefaces with specifications
  • Editable post and story templates
  • Official document templates
  • An organised file package, with usage rights for the logo and designs as set out in the contract

Who it's for

  • New businesses that want to look coherent from day one
  • Companies refreshing their image before launching a new website or store
  • Businesses whose posts look scattered and want a system to stick to
  • Anyone who needs original logo files they lost or never received

When it isn't the right fit

Anyone wanting a quick logo with no system or guide: this service builds a full identity

Anyone needing monthly social media management and post design: the service delivers templates, not publishing

Before you decide

An identity is a system, not a logo

Many business owners order a logo and assume they now have an identity. The logo is the signature; the identity is what makes every post, document and page look like it comes from the same business before anyone even sees the logo: a consistent colour, a consistent typeface, a consistent way of arranging image and text. Ask for a system and a guide, not just a logo file.

Design for the small screen first

Most of the time your brand appears on a phone: a small round profile picture, a browser tab icon, a post scrolled past in a second. A logo that relies on fine detail or thin strokes disappears at those sizes. Test every concept at the smallest size it will appear before you approve it.

Arabic lettering deserves care

If your business name is Arabic, the way it's drawn is often what sets you apart most. Arabic lettering in a logo must read clearly and balance with the English version if there is one, without stretching or breaking letters apart in ways that hurt legibility. For body text, choose an Arabic typeface that reads comfortably on screen and is properly licensed.

What to prepare before you start

Your business name in Arabic and English exactly as it will be written, a short note on what you offer and to whom, competitors you don't want to resemble, and examples of brands you like and why. If you have an old logo, bring its best version. These answers cut revision rounds and bring the first concepts closer to what you want.

The files you should receive

Make sure you get the logo in a vector format such as SVG, PDF or AI that scales without distortion, PNG versions with transparent backgrounds, exact colour values and the names of the typefaces. Without vector files, you'll be back at the designer's door for every shop sign or large print.

Order this service

Send us your request on WhatsApp and we'll reply with a written quote — scope, timing and price — before any payment.

Order on WhatsApp
Royal Falcon Instagram posts in one identity with its website, prepared by Naqla
Related workRoyal Falcon on InstagramPosts and stories in the site's identity

Frequently asked questions

Why three concepts and not more?

Three considered, genuinely different directions give you a real choice, better than ten that look alike. Once you pick, we refine it until it settles; the number of revision rounds is set in the written proposal.

Do I own the logo after hand-over?

Yes. Original files are delivered in your business name, and the contract states your ownership of the logo and your right to use it everywhere. Registering it as a trademark with the relevant authority is a separate step the business owner takes.

Can you refine my current logo instead of replacing it?

Yes. If customers already know your logo, evolving it may be smarter than replacing it. We discuss both options in the discovery call.

What's the difference between a logo and a brand identity?

A logo is one mark. An identity is the system around it: colours, typefaces, and how posts and documents are built. A logo alone won't make your posts consistent; the system does.

Can I use the templates without a designer?

Yes, that's the point. We set up the templates so you can change the text and image yourself, and the guide explains how to stay on brand.

Will the identity suit a website if you build one later?

Yes. We design the identity to work on screens first, and when the same team builds your website or store, the colours and typefaces carry straight over.