Identity is one thing, everyday design another
A brand identity is built once: the logo, colours, typefaces and usage guide. Graphic design is the recurring work of applying that identity to every post, ad and printed piece. Without an identity, designs will look different however skilled the designer, because there is no reference to follow. So we ask first: do you have an identity guide? If not, we start with one or build a simple foundation alongside.
Size is part of the design
Snapchat and TikTok stories are vertical, an Instagram post is square or close to it, and an ad may be cropped depending on where it appears. A design made for one size and stretched to another loses its text or distorts. Ask for each design at the sizes of the platforms you publish on, and keep important text away from the edges.
Print needs a different file
What looks good on screen can come out dull from the printer. A print file needs high resolution, print colours and bleed. Ask your printer for their specifications before the design, not after.
Templates save you time
Recurring posts such as weekly offers or product photos don't need designing from scratch every time. A good template in your identity lets you change the photo and text yourself, keeping custom design for campaigns and seasons.
Arabic text makes or breaks the design
Most of your audience in Saudi Arabia reads Arabic first. Keep the Arabic headline short, clear and large enough to read on a phone, and never stretch or break the letters to fill space. In a bilingual design, give each language its own room. Finalise the copy before the design, not after.
What to prepare
Your identity guide or the best logo files you have, the highest-resolution photos of your products or premises, the text you want, and examples of designs you like. This shortens revision rounds.